fitness enthusiast wiping sweat from her face after exercising

Safe Skincare

Our Mission

At Purely Striking, we believe no one should have to risk their health for beauty. We offer safe, effective skincare and real education—so you can feel confident, radiant, and in control of your skin.

Purely Striking non-toxic skincare products for fitness enthusiasts. We value learning, diverisity and quality.

Empowered Beauty

Our Values

Quality
Skincare That Works
We make safe, effective formulas so you can care for your skin with confidence—without the guesswork.

Diversity
Skincare for Every Body
No matter your tone, type, or lifestyle, your skin deserves products made just for you.

Learning
Growing Together
We keep exploring, innovating, and sharing so you can glow with knowledge and confidence.

We Plant a Tree for Every Purchase

Green Beauty

Let's Save Our Planet

We believe that what we use affects our wellness and our planet. We're committed to offering products that make a positive impact on the environment. We offer EWG verified skincare products, so you can experience overall wellness every day. Together, we're making a greener world!

healthy natural skincare ingredients on a table

Healthy Radiance

Our Vision

A future where radiant skin and real health go hand in hand—powered by clean skincare and everyday confidence.

Our Founder Story

My journey began with clear skin—until late nights, stress, and pollution in NYC triggered breakouts I couldn’t fix. When my family noticed, I felt embarrassed.

One dermatologist visit changed everything. I endured a painful procedure and a prescription I wasn’t taught to use properly, leaving me stuck between results and safety.

That experience inspired me to become an esthetician and, years later, a natural skincare formulator. Today, I deliver safe, effective products and the knowledge people need for glowing skin and lasting confidence.

Skincerely,
Myah 🤗